Projective – Wrangling the wild west of post-production

For decades, post-production has been a crucial and dynamic component of the media supply chain. From editing and sound design to color grading and visual effects, post-production ensures that the final product aligns with creative visions and meets industry standards, enhancing the overall viewer experience. Yet for many professionals in the industry, it can feel like the “Wild West.” This phrase frequently comes up in conversations with technology buyers, at trade shows, and during countless discussions about workflow challenges. It’s a fitting analogy—a lawless, chaotic environment where workflows are anything but streamlined, resources are scattered, and collaboration suffers.

But it doesn’t have to be this way. Post-production, while complex, can transition from disorder to structure with the adoption of thoughtful creative project frameworks.

Pixel Power – Automation and Content – how can they coexist?

One of my favorite things to say about our media production world is that I’ve never worked in an industry that is so obsessed with the next generation of technology but is so slow to actually adopt it. Perhaps this conservative tendency is a side-effect of working with content that we see as culturally significant or valuable, or maybe it’s just the recurring 3am nightmare of the screen going black during primetime. But when industry commentators keep lauding the next new shiny thing as a game-changer, customers watch on with their hands on their hips waiting for one of their number to go first, make all the mistakes, and iron out all of the wrinkles.

nxtedition – Telling the right story by mastering multiplatform content creation in today’s media landscape

Great storytelling isn’t just about what we say; it’s about how, where, and when we say it. In an era where content is consumed across a wide array of devices and platforms, delivering the right story to the right person at the right time is more complex than ever, and probably one of our industry’s biggest challenges. Content creators must adapt their storytelling to suit each platform and audience, while keeping the core message consistent.

Grass Valley – How AI and automation are reshaping media production

At the Grass Valley booth at ISE 2025 in Barcelona, an entire live production was orchestrated through the Apple Vision Pro, without a single button press. Instead of relying on traditional control surfaces, operators used intuitive gestures and spatial interactions to manage live feeds, camera angles, and graphics in real time. Meanwhile, remote production tools like Sport Producer X are enabling one-person teams to deliver high-quality live events from anywhere, using streamlined workflows that were previously only possible in large-scale broadcast environments.

GB Labs – Extending post-production cloud workflows with hyper accelerators

In the modern landscape of post-production, distributed teams face increasing challenges in maintaining seamless collaboration when working across distant locations. As productions scale and the demand for high-resolution content grows, traditional methods of file sharing and synchronization often become bottlenecks that slow down workflows and hinder efficiency. In simple terms, as productions now occupy a global footprint, the editorial process now needs a way to work and collaborate as though everyone was in the same office. GB Labs addresses these challenges by leveraging hyper accelerators, high performance local caches of media shared from the cloud, in conjunction with our block level technology, enabling remote teams to work with the same speed and efficiency as if they were all in a centralized studio environment.

Vizrt – Innovating Sharp HealthCare’s Communications and Conferences with Fluid Sound and Vizrt

With more than 19,000 employees across California, including its corporate teams and home-based employees, as well as over 2,700 affiliated physicians in clinics and hospitals, Sharp HealthCare wanted to revitalize its internal corporate communications and education capabilities through video.

The construction of the new Sharp Prebys Innovation and Education Center (SPEIC) created a community hub for enhanced collaboration, innovation and lifelong learning, and marked a prime moment to transform the health system’s broadcast AV capabilities in partnership with Fluid Sound. The organization needed an advanced, user-friendly set up that facilitated hybrid functionality, enabled live broadcasting with high production value, and offered seamless communications.

Imagine Communications – The Home Field Advantage: France TV delivers coverage of Paris 2024 Olympics in UHD, with an assist from Imagine Communications’ SNP

In the past for its coverage of the Olympic Games, France TV has built a dedicated facility at the International Broadcast Center (IBC) in the host city and delivered signals back to its headquarters in Paris for distribution to viewers via over-the-air TV. However, with the 2024 Games taking place in its own backyard, the broadcaster saw a unique opportunity — it could forgo the IBC and instead use its own facilities for the event. Furthermore, to enhance the viewer experience, France TV committed to delivering its Olympic coverage in UHD.

Cinegy Capture’s ENVY’s post-production workflow

CAPTURE, a specialist remote workflow division of award-winning post-production house ENVY, delivers on-location recording and media management services for rig productions, powered by Cinegy Capture and Cinegy Multiviewer.

Thanks to Cinegy, ENVY has created highly mobile, compact on-location post-production kits that are far smaller than would otherwise be possible. These ENVY CAPTURE mobile rig kits include hardware custom-designed to operate efficiently with minimal crew and are very accepting of environmental conditions. Each kit creates high-resolution and proxy versions of incoming video feeds for edit-ready media, eliminating the need for backup and ingest workflows in the field.

Clear-Com – Harnessing Gen-IC for a sustainable and efficient future in broadcast

As the broadcast industry navigates an era of profound transformation, the convergence of efficiency and sustainability has emerged as a critical focus. The challenge facing broadcasters today is not just how to adapt to new technologies but how to do so in a way that balances operational excellence with environmental responsibility. Clear-Com’s Gen-IC Virtual Intercom system is at the forefront of this transformation, offering a compelling solution that addresses the immediate demands for high performance and a low barrier of entry.

HPE – Is sustainability compatible with AI in the media and entertainment industry?

When none other than Tyler Perry halts an $800 million studio expansion after seeing a text-to-video AI demo, you know something major is happening in media and entertainment. AI isn’t new to the industry—Netflix has used machine learning (ML) to serve up recommendations since the early 2000s—but generative artificial intelligence (GenAI) is changing more than distribution and marketing. GenAI is primed to change how film, television, and music are imagined and produced.

Projective – Wrangling the wild west of post-production